Before we start…
Content Driven Experience Consulting:
Some deep thoughts and data:
The single most exciting opportunity for 2018 according to Econsultancy is;
Customer experience (or CX) came in first with 22% (beating content marketing and mobile marketing!).
The Content Marketing comes 2nd with 15%.
According to the Content Marketing Institute;
- Pit content marketing against paid search and content marketing gets three times the leads per dollar spent.
- Content marketing generates over three times as many leads as outbound marketing and costs 62% less.
- Small businesses with blogs get 126% more lead growth than small businesses without.
- Content marketing rakes in conversion rates six times higher than other methods.
- The most effective SEO technique? Content creation.
“Content marketing is about celebrating what makes your business unique. It is, inherently, about making the business more social and more human.” Robert Rose, Author, of Experiences, 7th Era of Marketing
Our Model of Content Driven Customer Experience:
Education over Product approach – Persona and Buyers’ Journey Driven Content Creation
Coach driven approach to only Sales driven approach – Salespeople are Help-people
Ease of doing business – Seamless end to end experience
Low effort experience – Low effort at each touch point on the customer journey
Faster turnaround time – Less waiting and quick resolution
Brand building over transaction closer – Strategy for Post sales relationship management