Chief Marketing Officers (CMOs) are the most vulnerable in the fast-changing digital world. There are plenty of digital platforms and mediums hitting the market every day. What to use and how to balance the budget and the resources are the key challenges. But the one thing which remains constant is the need for good quality … Continue reading Content Marketing Upsurge – The blog post for every CMO
“Storytelling is by far the most underrated skill when it comes to business.”Gary Vaynerchuk People are interested in stories not in an interruption in the stories. We go to movies to watch the story and advertisements are shown to us as an interruption. Most use this time to either go to washrooms or smoke rooms. At … Continue reading Advertisement out, storytelling in. Are you in sync?
“Decide the effect you want to produce in your reader.” Robert Collier Once in our earlier B2C venture, we had engaged with content writers who were good at technical knowledge but that is it. They may be fit to write for professional journals, but not for B2C customers. Boring content with technical jargon, howsoever correct … Continue reading New skills every Content Marketer needs