“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”Seth Godin Real Estate Intermediary market is a crowded marketplace. Fitting in and doing what everyone else is doing may cause failure, may not yield the desired result. Doing things differently is the name … Continue reading How can Real Estate Intermediaries benefit from Content Marketing?
When Indian real estate developers are coping with RERA and GST, dealing with new has now become a norm. Tom Peters used to say, Thriving on Chaos. Adding to this chaos, traditional marketing which used to yield results for real estate companies are not as effective as it used to be. 90% home buyers use … Continue reading 8 reasons for content marketing for Real Estate Companies
The new reality: 90% of home buyers use the internet as a resource for decision-making. National Association of Realtors The sites like Housing.com, 99 acres Magicbrick, Makaan and Commonfloor indicate the online boom of the prospective buyers. All these indicate that most of the new home buyers are online. In these times when the internet has changed … Continue reading 7 reasons for Real Estate Companies to invest in Inbound Marketing