Content Marketing India

9 lessons from Dale Carnegie for Inbound marketers

Inbound marketers can learn valuable lessons from the legendary author Dale Carnegie. In a time when we believe all marketers are liars, Dale Carnegie's wisdom of winning friends and influencing people can come handy. There is a valuable insight for inbound content marketers. The agenda of the marketers and content marketers could be the same, but the … Continue reading 9 lessons from Dale Carnegie for Inbound marketers

Digital Marketing & Content Marketing

Why is your Digital Marketing not effective?

Digital Marketing is a huge opportunity. But how huge you can leverage is dependent on your digital strategy. Either you build a phenomenal brand or you just use it to generate leads. Google ad words, FB ad words, PPC, SEO, and various other similar means adopted by most of the companies indicate, they are missing … Continue reading Why is your Digital Marketing not effective?

Advertisement out, storytelling in. Are you in sync?

“Storytelling is by far the most underrated skill when it comes to business.”Gary Vaynerchuk People are interested in stories not in an interruption in the stories. We go to movies to watch the story and advertisements are shown to us as an interruption. Most use this time to either go to washrooms or smoke rooms. At … Continue reading Advertisement out, storytelling in. Are you in sync?

Content Marketing India

17 Benefits of Content Marketing for Indian entrepreneurs

 “Content is King!” - Bill Gates Content Marketing is still an emerging way of marketing in India. Businesses are waking up to the new realities. Most of those who have started doing it, believe content marketing is about content creation and bombarding the content on social networks. They do it without the right purpose, the … Continue reading 17 Benefits of Content Marketing for Indian entrepreneurs