We all receive Thank You email when we either register with a website or place an order on any website. Have you ever considered Thank you email as your smart content marketing opportunity? One company with their fantastic Thank you email written by their founder, a few years ago have created 20,000 Google search results. This very email had… Continue reading Your Documentaries Are Boring In the World of Feature Films
Content Marketing is in vogue. Many companies have realised this and have taken lead in this space. Without a doubt, this is going to be an interesting space in the days to come. The stalwart of marketing Seth Godin has said, “Content Marketing is the Only Marketing left.” But this ‘me too’ and desire to… Continue reading Know how early movers are killing Content Marketing
Recently Bajaj Allianz Life Insurance used the popular video of the Dancing Uncle as their content to create awareness about the brand. They related happiness of the uncle with the happiness of their policyholders on the declaration of bonus on their policy. Interesting content, popular content, used effectively. Catch the attention. Get the engagement. Introduce… Continue reading Why is your Content not interesting?