Content Marketing

Is your Marketing in tune with the New Purpose Economy?

Earlier this month, Jack ma announced his retirement plan by declaring two things: His successor and his retirement date. He declared his intention of doing Philanthropy and working in the education field. From his declaration, it seems his purpose in life is not just to earn money till death or till he becomes incapacitated. Simon Sinek who … Continue reading Is your Marketing in tune with the New Purpose Economy?

Content Marketing India

Why is your Content not interesting?

Recently Bajaj Allianz Life Insurance used the popular video of the Dancing Uncle as their content to create awareness about the brand. They related happiness of the uncle with the happiness of their policyholders on the declaration of bonus on their policy. Interesting content, popular content, used effectively. Catch the attention. Get the engagement. Introduce … Continue reading Why is your Content not interesting?

Content Marketing India

9 lessons from Dale Carnegie for Inbound marketers

Inbound marketers can learn valuable lessons from the legendary author Dale Carnegie. In a time when we believe all marketers are liars, Dale Carnegie's wisdom of winning friends and influencing people can come handy. There is a valuable insight for inbound content marketers. The agenda of the marketers and content marketers could be the same, but the … Continue reading 9 lessons from Dale Carnegie for Inbound marketers

Digital Marketing & Content Marketing

Why is your Digital Marketing not effective?

Digital Marketing is a huge opportunity. But how huge you can leverage is dependent on your digital strategy. Either you build a phenomenal brand or you just use it to generate leads. Google ad words, FB ad words, PPC, SEO, and various other similar means adopted by most of the companies indicate, they are missing … Continue reading Why is your Digital Marketing not effective?

Blue Ocean Strategy

How to create a Blue Ocean for your company with Content Marketing?

Which would energize me (or anyone) more as a creative business professional? Creating content that has the primary purpose of driving the sales pipeline and a secondary purpose of improving the lives of my user. Creating content that has the primary purpose of improving the lives of my user and a secondary purpose of driving … Continue reading How to create a Blue Ocean for your company with Content Marketing?