VSSM, Mittal Patel
Human Centred Service Design

Social Innovation Lesson for Banks from an NGO in Gujarat

Innova Cercado is part of a fast-growing chain of forty-nine low cost, high-quality private schools in Peru called Innova Schools. The world pioneer design firm IDEO has rethought the full curriculum of the school and the entire system of schooling. The objective is to offer scalable international quality education at an affordable price. The author… Continue reading Social Innovation Lesson for Banks from an NGO in Gujarat

Blogging & Digital Marketing
Blogging, Content Marketing, digital marketing

Why is a Vibrant Blog a Mandatory Digital Marketing Asset?

First thing first.  Digital Marketing to a large extent is dependent on Google and Seach Engine Optimisation (SEO). Google search engine look for relevance and authority while answering a search query. Blog on relevant topics helps you to; Build Relevance – Your website rank for more search queries Build Authority – Your website rank for… Continue reading Why is a Vibrant Blog a Mandatory Digital Marketing Asset?

Buyers' Journey
Content Marketing, Customer Engagement, Human Centred Service Design, Service Design

Why is Your Influence on the Buyers’ Journey Matters?

When we go to a hill station, just before we enter the hill station, we start to the signboards of the hotels. The hotels know the journey their potential customers take to reach them. Knowing the journey make them act to influence the buyer’s decision. But this is just signboards. Imagine, if the hotel had… Continue reading Why is Your Influence on the Buyers’ Journey Matters?

Blogging & Branding
Blogging, Content Marketing, Inbound Marketing

Blogging to Build Your Brand is a Great Idea. How to do it Right?

How do we differentiate in the Crowded Online Market place? This is the question every CMO and CEO is struggling with. Brand building tools have changed. HELPING is new Marketing. It is not only new marketing but also a new brand building tool. From the SELL ONLY mindset websites, how your brand can bring VALUE… Continue reading Blogging to Build Your Brand is a Great Idea. How to do it Right?

Content Marketing - Digital Marketing
Blogging, Content Marketing, digital marketing, Inbound Marketing

Digital Marketing Sans Content Marketing – Why You Need to Worry

You are a wealth manager. You are one of the speakers at the wealth management conference. Your competitor company has sponsored the event. They have put up banners, standees and a stall to create awareness about their services. The participants of the conference are high net-worth individuals. During your talk, you shared some of the… Continue reading Digital Marketing Sans Content Marketing – Why You Need to Worry