Marketing Strategy

Why not doing ‘Content Marketing’ could be a risky marketing strategy?

Not doing something could be a well thought out strategy.  But not doing something out of ignorance could be a costly mistake. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Steuart Henderson Britt, Marketing Management, and Administrative Action What is true for … Continue reading Why not doing ‘Content Marketing’ could be a risky marketing strategy?

Content Marketing India

Content Marketing Upsurge – The blog post for every CMO

Chief Marketing Officers (CMOs) are the most vulnerable in the fast-changing digital world.  There are plenty of digital platforms and mediums hitting the market every day. What to use and how to balance the budget and the resources are the key challenges. But the one thing which remains constant is the need for good quality … Continue reading Content Marketing Upsurge – The blog post for every CMO

Digital Marketing & Content Marketing

Why is your Digital Marketing not effective?

Digital Marketing is a huge opportunity. But how huge you can leverage is dependent on your digital strategy. Either you build a phenomenal brand or you just use it to generate leads. Google ad words, FB ad words, PPC, SEO, and various other similar means adopted by most of the companies indicate, they are missing … Continue reading Why is your Digital Marketing not effective?

Real Estate Content Marketing

How can Real Estate Intermediaries benefit from Content Marketing?

“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”Seth Godin Real Estate Intermediary market is a crowded marketplace. Fitting in and doing what everyone else is doing may cause failure, may not yield the desired result. Doing things differently is the name … Continue reading How can Real Estate Intermediaries benefit from Content Marketing?