“Market like the year you are in.” Gary Vaynerchuk Is your marketing in the sync with the year you live in? “When organizations and society are young, they are flexible, fluid, not yet paralyzed by rigid specialization and willing to try anything once.” John Gardener, Author of the book - Self Renewal There are 4 types… Continue reading Enviable Content Marketing Lessons for BFSI Companies from a Startup
Here is a real-life conversation we all can learn from. Customer,” What do you chare for car decoration.” The vendor shows a photo of a car with 3 bouquet and other accessories. He said,” Rs..2400 for 3 bouquet decoration.” Customer asked,” With other accessories? Vendor, “ Yes as shown in the picture. Rs.800 per bouquet.” Customer asked,”… Continue reading “Poor communication” why many visitors leave your website
You are a wealth manager. You are one of the speakers at the wealth management conference. Your competitor company has sponsored the event. They have put up banners, standees and a stall to create awareness about their services. The participants of the conference are high net-worth individuals. During your talk, you shared some of the… Continue reading Digital Marketing Sans Content Marketing – Why You Need to Worry
Not doing something could be a well thought out strategy. But not doing something out of ignorance could be a costly mistake. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Steuart Henderson Britt, Marketing Management, and Administrative Action What is true for… Continue reading Why not doing ‘Content Marketing’ could be a risky marketing strategy?
Chief Marketing Officers (CMOs) are the most vulnerable in the fast-changing digital world. There are plenty of digital platforms and mediums hitting the market every day. What to use and how to balance the budget and the resources are the key challenges. But the one thing which remains constant is the need for good quality… Continue reading Content Marketing Upsurge – The blog post for every CMO
Digital Marketing is a huge opportunity. But how huge you can leverage is dependent on your digital strategy. Either you build a phenomenal brand or you just use it to generate leads. Google ad words, FB ad words, PPC, SEO, and various other similar means adopted by most of the companies indicate, they are missing… Continue reading Why is your Digital Marketing not effective?
“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”Seth Godin Real Estate Intermediary market is a crowded marketplace. Fitting in and doing what everyone else is doing may cause failure, may not yield the desired result. Doing things differently is the name… Continue reading How can Real Estate Intermediaries benefit from Content Marketing?