Design Thinking
Human Centred Service Design, Service Design

A Powerful Approach to Transform Citizen Experience & Solve Social Problems

 “We must design for the way people behave, not for how we would wish them to behave.” Donald A. Norman, Living with Complexity Many young educated Indians are joining the social enterprise either as an employee or as an entrepreneur. There are several NGOs, Foundations, and CSR Fund working in the social sector. Josh to solve the social… Continue reading A Powerful Approach to Transform Citizen Experience & Solve Social Problems

Human Centered
Content Marketing, Customer Engagement, Human Centred Service Design, Service Design

Human Centered – Need for Every Marketer in Down Turn

Yes, two disciplines look distinctly unrelated, but yet Service Design principles can add value to what Content Marketers do.  To consider content marketing only as initiatives to satisfy Google algorithm is a very limited view of this powerful means of marketing. IDEO, the world leader in the Service Design space believes; “Empathy is the capacity… Continue reading Human Centered – Need for Every Marketer in Down Turn