Content Marketing

How Can Content Marketing Re-Energize Your Organisation?

“You need to spend all of your time and energy on creating something that actually brings value to the people you’re asking for money!” Gary Vaynerchuk When an Organisation creates remarkable content, it benefits the entire ecosystem of the Organisation. The content creation is not only about Google and SEO; it is also about human … Continue reading How Can Content Marketing Re-Energize Your Organisation?

Service Design – Why you can’t ignore it?

We all know the premium designers products command in the market. As far as services are concerned most service providers are not designing the service. Services are about customer services. For new age businesses, customer service is the core service. It does not come into play once the goods are sold and when the problem … Continue reading Service Design – Why you can’t ignore it?

Content Marketing

Where Content Marketing meets Customer Experience

Every company is talking about customer experience these days. However, hardly few can really create a differentiated customer experience (CX). Marketing departments have learned Content is king, so many companies are creating content. However, hardly a few have really understood what the content-driven marketing is. Many think, content marketing as digital or social media marketing, however, Content … Continue reading Where Content Marketing meets Customer Experience

Advertisement out, storytelling in. Are you in sync?

“Storytelling is by far the most underrated skill when it comes to business.”Gary Vaynerchuk People are interested in stories not in an interruption in the stories. We go to movies to watch the story and advertisements are shown to us as an interruption. Most use this time to either go to washrooms or smoke rooms. At … Continue reading Advertisement out, storytelling in. Are you in sync?

Before Content Marketing Begins

India offers enormous travel destinations, perhaps unmatched in the world. & yet do you know why mission Incredible India is not yielding the expected success? Why our Tourism is struggling? What we needed was Swachha Bharat Abhiyaan before we launch Incredible India mission. Unless we better our customer experience (CX), content marketing efforts would fail … Continue reading Before Content Marketing Begins