Interesting Content
Content Marketing, Customer Experience, digital marketing, Inbound Marketing

Your Documentaries Are Boring In the World of Feature Films

We all receive Thank You email when we either register with a website or place an order on any website. Have you ever considered Thank you email as your smart content marketing opportunity? One company with their fantastic Thank you email written by their founder, a few years ago have created 20,000 Google search results. This very email had… Continue reading Your Documentaries Are Boring In the World of Feature Films

Content Marketing, Customer Engagement, Customer Experience, Human Centred Service Design

Advertisement out, storytelling in. Are you in sync?

“Storytelling is by far the most underrated skill when it comes to business.”Gary Vaynerchuk People are interested in stories not in an interruption in the stories. We go to movies to watch the story and advertisements are shown to us as an interruption. Most use this time to either go to washrooms or smoke rooms. At… Continue reading Advertisement out, storytelling in. Are you in sync?

Business Blog
Blogging, Content Marketing

13 blogging mistakes most businesses make

Blogs have been rated as the 5th most trusted source for accurate online information. (Hubspot) Business blogging is important. Blogging is an important ingredient of the inbound content marketing initiatives. During last few days, I visited several business blogs of startups as well as established businesses. What I found was, most businesses are doing it wrong or… Continue reading 13 blogging mistakes most businesses make

Colgate
Content Marketing, Customer Engagement

How Colgate is thriving with Content Marketing

In the Share Economy, if your company is not doing anything shareable, how do you expect to create a brand? Remember, days of interruption marketing are numbered. People neither trust nor want to see. How many of you watch TV advertisement or YouTube advertisement or believe in celebrity endorsements? There are companies who are the… Continue reading How Colgate is thriving with Content Marketing

Content Marketing India
Content Marketing, Startup

17 Benefits of Content Marketing for Indian entrepreneurs

 “Content is King!” - Bill Gates Content Marketing is still an emerging way of marketing in India. Businesses are waking up to the new realities. Most of those who have started doing it, believe content marketing is about content creation and bombarding the content on social networks. They do it without the right purpose, the… Continue reading 17 Benefits of Content Marketing for Indian entrepreneurs

Chartered Accountant Marketing
Content Marketing, Professionals & Content Marketing

Chartered Accountants and Content Marketing

As per the code of ethics of ICAI, Chartered Accountants cannot advertise. They are professionals and deal with knowledge. Their knowledge is valuable for every business, small, medium, and large. They are consulted by individuals and Governments. They belong to the knowledge economy. The arrival of the content economy is a boon for professionals and… Continue reading Chartered Accountants and Content Marketing

Start Up Marketing
Content Marketing, Startup

Why Indian Startups/SMEs should embrace Content Marketing?

Content is King, Content Rules, Content Attracts, Content Establishes Trust, Content Opens Dialogue, Content Sells. As long as Google is used by the people to search content is going to rule. “Content is the backbone of any drive to interact with your readers or customers. It is the most important opportunity you have to impress… Continue reading Why Indian Startups/SMEs should embrace Content Marketing?