Eminent lawyer Nani Palkhiwala was an authority on Constitutional matters. He was the first choice for anyone who wanted consultation on the Constitution. Cut to: Do you think Content Marketing is not necessary for your company's digital marketing strategy? If the answer is YES, read on. This will change your thinking. If your answer is… Continue reading The Secret Love Story of Authoritative Content and Google
Earlier this month, Jack ma announced his retirement plan by declaring two things: His successor and his retirement date. He declared his intention of doing Philanthropy and working in the education field. From his declaration, it seems his purpose in life is not just to earn money till death or till he becomes incapacitated. Simon Sinek who… Continue reading Is your Marketing in tune with the New Purpose Economy?
“The difficulty lies, not in the new ideas, but in escaping from the old one, which ramifies, for those brought up as most of us have been, into every corner of minds.” John Maynard Keynes Some of the leading global CEOs are blogging. In India, CEOs are shying away from blogging. Content Marketing has emerged… Continue reading Why should Indian CEOs blog?
Content Marketing is in vogue. Many companies have realised this and have taken lead in this space. Without a doubt, this is going to be an interesting space in the days to come. The stalwart of marketing Seth Godin has said, “Content Marketing is the Only Marketing left.” But this ‘me too’ and desire to… Continue reading Know how early movers are killing Content Marketing
Not doing something could be a well thought out strategy. But not doing something out of ignorance could be a costly mistake. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Steuart Henderson Britt, Marketing Management, and Administrative Action What is true for… Continue reading Why not doing ‘Content Marketing’ could be a risky marketing strategy?
Yes, two disciplines look distinctly unrelated, but yet Service Design principles can add value to what Content Marketers do. To consider content marketing only as initiatives to satisfy Google algorithm is a very limited view of this powerful means of marketing. IDEO, the world leader in the Service Design space believes; “Empathy is the capacity… Continue reading Human Centred – What Content Marketers learn from Service Designers
We all receive Thank You email when we either register with a website or place an order on any website. Have you ever considered that email as your biggest content marketing opportunity? One company with their fantastic Thank you email written by their founder, a few years ago have created 20,000 Google search results. This… Continue reading Content Marketing – Are you making documentaries or feature films