Marketing Strategy

Why not doing ‘Content Marketing’ could be a risky marketing strategy?

Not doing something could be a well thought out strategy.  But not doing something out of ignorance could be a costly mistake. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Steuart Henderson Britt, Marketing Management, and Administrative Action What is true for … Continue reading Why not doing ‘Content Marketing’ could be a risky marketing strategy?

Service Design Content Marketing

Human Centred – What Content Marketers learn from Service Designers

Yes, two disciplines look distinctly unrelated, but yet Service Design principles can add value to what Content Marketers do.  To consider content marketing only as initiatives to satisfy Google algorithm is a very limited view of this powerful means of marketing. IDEO, the world leader in the Service Design space believes; “Empathy is the capacity … Continue reading Human Centred – What Content Marketers learn from Service Designers

Content Marketing

Content Marketing – Are you making documentaries or feature films

We all receive Thank You email when we either register with a website or place an order on any website. Have you ever considered that email as your biggest content marketing opportunity? One company with their fantastic Thank you email written by their founder, a few years ago have created 20,000 Google search results. This … Continue reading Content Marketing – Are you making documentaries or feature films

Content Marketing India

Why is your Content not interesting?

Recently Bajaj Allianz Life Insurance used the popular video of the Dancing Uncle as their content to create awareness about the brand. They related happiness of the uncle with the happiness of their policyholders on the declaration of bonus on their policy. Interesting content, popular content, used effectively. Catch the attention. Get the engagement. Introduce … Continue reading Why is your Content not interesting?

Content Marketing India

Content Marketing Upsurge – The blog post for every CMO

Chief Marketing Officers (CMOs) are the most vulnerable in the fast-changing digital world.  There are plenty of digital platforms and mediums hitting the market every day. What to use and how to balance the budget and the resources are the key challenges. But the one thing which remains constant is the need for good quality … Continue reading Content Marketing Upsurge – The blog post for every CMO