Buyers' Journey
Content Marketing, Customer Engagement, Human Centred Service Design, Service Design

Why is Your Influence on the Buyers’ Journey Matters?

When we go to a hill station, just before we enter the hill station, we start to the signboards of the hotels. The hotels know the journey their potential customers take to reach them. Knowing the journey make them act to influence the buyer’s decision. But this is just signboards. Imagine, if the hotel had… Continue reading Why is Your Influence on the Buyers’ Journey Matters?

Empathy in Business
Content Marketing, Customer Experience, Service Design

This is the Driver of Future Competitive Advantage

A receptionist at the Mahindra Holidays resort in Coorg received a call from a member who was stuck in traffic on way to the resort. The member was worried that he would not be able to check-in before the resort’s restaurant ended its lunch service. He did not want his children to go hungry. So… Continue reading This is the Driver of Future Competitive Advantage

Effortless Experience
Content Marketing, Service Design

It Takes Efforts to Create Effortless Experiences

"Bad design is smoke, while good design is a mirror." Juan Carlos Fernandes Service Design as a principle plays a key role in designing a service. Services not designed keeping in mind the human-centered service design principles are going to create irritating and frustrating experiences for the users of the service. The irony is this… Continue reading It Takes Efforts to Create Effortless Experiences

Poor Communication
Blogging, Content Marketing, digital marketing, Inbound Marketing

“Poor communication” why many visitors leave your website

Here is a real-life conversation we all can learn from. Customer,” What do you chare for car decoration.” The vendor shows a photo of a car with 3 bouquet and other accessories. He said,” Rs..2400 for 3 bouquet decoration.” Customer asked,” With other accessories? Vendor, “ Yes as shown in the picture. Rs.800 per bouquet.” Customer asked,”… Continue reading “Poor communication” why many visitors leave your website

Content Marketing - Digital Marketing
Blogging, Content Marketing, digital marketing, Inbound Marketing

Digital Marketing Sans Content Marketing – Why You Need to Worry

You are a wealth manager. You are one of the speakers at the wealth management conference. Your competitor company has sponsored the event. They have put up banners, standees and a stall to create awareness about their services. The participants of the conference are high net-worth individuals. During your talk, you shared some of the… Continue reading Digital Marketing Sans Content Marketing – Why You Need to Worry

Healthcare content marketing
Content Marketing, Customer Experience, Healthcare Services

How Can Indian Healthcare Companies Expand Their Influence?

I attended the Cleveland Clinic Customer Experience Summit at the Hinduja Hospital yesterday in Mumbai. The format was interesting. They made their patient talk to the audience about the detailed patient experience at the hospital. The Cleveland Clinic is the leader of the patient experience in the world. Out of the many things, one of… Continue reading How Can Indian Healthcare Companies Expand Their Influence?

Insurance Companies Content Marketing
Blogging, Content Marketing, Insurance Company

How Indian Insurance Companies can do Wonders with Content Marketing

Before you start reading this post, answer three questions. Are you literate? You are reading this post so this question is irrelevant. Next question is; are you financially literate? Maybe Are you health literate? Well, may not. Financial Literacy and Health Literacy are the big challenges in India.  Data: For an average Indian, financial literacy… Continue reading How Indian Insurance Companies can do Wonders with Content Marketing