A receptionist at the Mahindra Holidays resort in Coorg received a call from a member who was stuck in traffic on way to the resort. The member was worried that he would not be able to check-in before the resort’s restaurant ended its lunch service. He did not want his children to go hungry. So… Continue reading This is the Driver of Future Competitive Advantage
"Bad design is smoke, while good design is a mirror." Juan Carlos Fernandes Service Design as a principle plays a key role in designing a service. Services not designed keeping in mind the human-centered service design principles are going to create irritating and frustrating experiences for the users of the service. The irony is this… Continue reading It Takes Efforts to Create Effortless Experiences
Here is a real-life conversation we all can learn from. Customer,” What do you chare for car decoration.” The vendor shows a photo of a car with 3 bouquet and other accessories. He said,” Rs..2400 for 3 bouquet decoration.” Customer asked,” With other accessories? Vendor, “ Yes as shown in the picture. Rs.800 per bouquet.” Customer asked,”… Continue reading “Poor communication” why many visitors leave your website
You are a wealth manager. You are one of the speakers at the wealth management conference. Your competitor company has sponsored the event. They have put up banners, standees and a stall to create awareness about their services. The participants of the conference are high net-worth individuals. During your talk, you shared some of the… Continue reading Digital Marketing Sans Content Marketing – Why You Need to Worry
I attended the Cleveland Clinic Customer Experience Summit at the Hinduja Hospital yesterday in Mumbai. The format was interesting. They made their patient talk to the audience about the detailed patient experience at the hospital. The Cleveland Clinic is the leader of the patient experience in the world. Out of the many things, one of… Continue reading How Can Indian Healthcare Companies Expand Their Influence?
Before you start reading this post, answer three questions. Are you literate? You are reading this post so this question is irrelevant. Next question is; are you financially literate? Maybe Are you health literate? Well, may not. Financial Literacy and Health Literacy are the big challenges in India. Data: For an average Indian, financial literacy… Continue reading How Indian Insurance Companies can do Wonders with Content Marketing
Eminent lawyer Nani Palkhiwala was an authority on Constitutional matters. He was the first choice for anyone who wanted consultation on the Constitution. Cut to: Do you think Content Marketing is not necessary for your company's digital marketing strategy? If the answer is YES, read on. This will change your thinking. If your answer is… Continue reading The Secret Love Story of Authoritative Content and Google