The burning question for every entrepreneur is: Who Moved my USP? Cut to: We are living in a different time. No profession has remained immune to the vulnerability. Technology is driving the world, finance is deciding the success of the business, and but in the end, marketing will drive the business in the market. Marketing… Continue reading Content Experience – The 7th Era of Marketing You Need to Embrace
We all receive Thank You email when we either register with a website or place an order on any website. Have you ever considered Thank you email as your smart content marketing opportunity? One company with their fantastic Thank you email written by their founder, a few years ago have created 20,000 Google search results. This very email had… Continue reading Your Documentaries Are Boring In the World of Feature Films
"New Marketing strategies must focus on creating experiences that deliver value that goes beyond the product or service." book Experiences, 7th Era of Marketing, Every company is talking about customer experience these days. However, hardly few can really create a differentiated customer experience (CX). Marketing departments have learned Content is king, so many companies are… Continue reading Useful Content Can Create Experiences Your Customers Like & Share
Yes, two disciplines look distinctly unrelated, but yet Service Design principles can add value to what Content Marketers do. To consider content marketing only as initiatives to satisfy Google algorithm is a very limited view of this powerful means of marketing. IDEO, the world leader in the Service Design space believes; “Empathy is the capacity… Continue reading Human Centered – Need for Every Marketer in Down Turn
“Market like the year you are in.” Gary Vaynerchuk Is your marketing in the sync with the year you live in? “When organizations and society are young, they are flexible, fluid, not yet paralyzed by rigid specialization and willing to try anything once.” John Gardener, Author of the book - Self Renewal There are 4 types… Continue reading Enviable Content Marketing Lessons for BFSI Companies from a Startup
When we go to a hill station, just before we enter the hill station, we start to the signboards of the hotels. The hotels know the journey their potential customers take to reach them. Knowing the journey make them act to influence the buyer’s decision. But this is just signboards. Imagine, if the hotel had… Continue reading Why is Your Influence on the Buyers’ Journey Matters?
A receptionist at the Mahindra Holidays resort in Coorg received a call from a member who was stuck in traffic on way to the resort. The member was worried that he would not be able to check-in before the resort’s restaurant ended its lunch service. He did not want his children to go hungry. So… Continue reading This is the Driver of Future Competitive Advantage