Marketing Strategy

Why not doing ‘Content Marketing’ could be a risky marketing strategy?

Not doing something could be a well thought out strategy.  But not doing something out of ignorance could be a costly mistake. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Steuart Henderson Britt, Marketing Management, and Administrative Action What is true for … Continue reading Why not doing ‘Content Marketing’ could be a risky marketing strategy?

Content Marketing India

9 lessons from Dale Carnegie for Inbound marketers

Inbound marketers can learn valuable lessons from the legendary author Dale Carnegie. In a time when we believe all marketers are liars, Dale Carnegie's wisdom of winning friends and influencing people can come handy. There is a valuable insight for inbound content marketers. The agenda of the marketers and content marketers could be the same, but the … Continue reading 9 lessons from Dale Carnegie for Inbound marketers

Content Marketing

Where Content Marketing meets Customer Experience

Every company is talking about customer experience these days. However, hardly few can really create a differentiated customer experience (CX). Marketing departments have learned Content is king, so many companies are creating content. However, hardly a few have really understood what the content-driven marketing is. Many think, content marketing as digital or social media marketing, however, Content … Continue reading Where Content Marketing meets Customer Experience