CEO Blogging

Why should Indian CEOs blog?

“The difficulty lies, not in the new ideas, but in escaping from the old one, which ramifies, for those brought up as most of us have been, into every corner of minds.” John Maynard Keynes Some of the leading global CEOs are blogging.  In India, CEOs are shying away from blogging. Content Marketing has emerged … Continue reading Why should Indian CEOs blog?

Content Marketing

Know how early movers are killing Content Marketing

Content Marketing is in vogue. Many companies have realised this and have taken lead in this space. Without a doubt, this is going to be an interesting space in the days to come. The stalwart of marketing Seth Godin has said, “Content Marketing is the Only Marketing left.” But this ‘me too’ and desire to … Continue reading Know how early movers are killing Content Marketing