How Can Smaller Companies Win In The Digital World?

Nawazuddin Siddique’s movies can perform better than SRK’s movies. - Better Content In 10 years Davids tea becomes a talk of the town tea retailer brand in the USA with 240 stores. - Better Customer Experience Indian Passport authority can outperform private sector utility companies in citizen centricity. - Better Service Design Mirakle Courier company … Continue reading How Can Smaller Companies Win In The Digital World?

Service Design Content Marketing

Human Centred – What Content Marketers learn from Service Designers

Yes, two disciplines look distinctly unrelated, but yet Service Design principles can add value to what Content Marketers do.  To consider content marketing only as initiatives to satisfy Google algorithm is a very limited view of this powerful means of marketing. IDEO, the world leader in the Service Design space believes; “Empathy is the capacity … Continue reading Human Centred – What Content Marketers learn from Service Designers

How can service design approach reduce waiting time?

Healthcare is the industry where people consume the service out of compulsion. No customer comes there out of their desire or choice. Perhaps customers come here when they are in distress and in delicate health condition. People accompanying the patient are also in the disturbed mind as their loved and dear one is suffering and they … Continue reading How can service design approach reduce waiting time?

Service Design – Why you can’t ignore it?

We all know the premium designers products command in the market. As far as services are concerned most service providers are not designing the service. Services are about customer services. For new age businesses, customer service is the core service. It does not come into play once the goods are sold and when the problem … Continue reading Service Design – Why you can’t ignore it?

Content Marketing for Small Business

How Service Design influence our happiness?

We have known about the importance of service design and how it can be implemented in solving people problem in previous two posts. One of the fundamental principles of Service Design is it is Human Cantered. Human, be it customer, citizen or patients’ or patients’ relatives. The largest service provider who touches the maximum humans in any country is the Government … Continue reading How Service Design influence our happiness?