Recently Bajaj Allianz Life Insurance used the popular video of the Dancing Uncle as their content to create awareness about the brand. They related happiness of the uncle with the happiness of their policyholders on the declaration of bonus on their policy. Interesting content, popular content, used effectively. Catch the attention. Get the engagement. Introduce … Continue reading Why is your Content not interesting?
Chief Marketing Officers (CMOs) are the most vulnerable in the fast-changing digital world. There are plenty of digital platforms and mediums hitting the market every day. What to use and how to balance the budget and the resources are the key challenges. But the one thing which remains constant is the need for good quality … Continue reading Content Marketing Upsurge – The blog post for every CMO
Inbound marketers can learn valuable lessons from the legendary author Dale Carnegie. In a time when we believe all marketers are liars, Dale Carnegie's wisdom of winning friends and influencing people can come handy. There is a valuable insight for inbound content marketers. The agenda of the marketers and content marketers could be the same, but the … Continue reading 9 lessons from Dale Carnegie for Inbound marketers
Business blogging in India is still in its nascent stage. Though we had Content Marketing Asia conference earlier this year in Gurgaon, the concept is still new to Indian entrepreneurs. Most of the companies either have not heard of this concept or not realized the importance of the content based marketing. Blogging is the 1st steps … Continue reading What’s wrong with most Indian business blogs?