Blogging & Branding

Blogging to Build Your Brand is a Great Idea. How to do it Right?

How do we differentiate in the Crowded Online Market place? This is the question every CMO and CEO is struggling with. Brand building tools have changed. HELPING is new Marketing. It is not only new marketing but also a new brand building tool. From the SELL ONLY mindset websites, how your brand can bring VALUE … Continue reading Blogging to Build Your Brand is a Great Idea. How to do it Right?

Poor Communication

“Poor communication” why many visitors leave your website

Here is a real-life conversation we all can learn from. Customer,” What do you chare for car decoration.” The vendor shows a photo of a car with 3 bouquet and other accessories. He said,” Rs..2400 for 3 bouquet decoration.” Customer asked,” With other accessories? Vendor, “ Yes as shown in the picture. Rs.800 per bouquet.” Customer asked,” … Continue reading “Poor communication” why many visitors leave your website

Content Marketing - Digital Marketing

Digital Marketing Sans Content Marketing – Why You Need to Worry

You are a wealth manager. You are one of the speakers at the wealth management conference. Your competitor company has sponsored the event. They have put up banners, standees and a stall to create awareness about their services. The participants of the conference are high net-worth individuals. During your talk, you shared some of the … Continue reading Digital Marketing Sans Content Marketing – Why You Need to Worry

Content Marketing

Is your Marketing in tune with the New Purpose Economy?

Earlier this month, Jack ma announced his retirement plan by declaring two things: His successor and his retirement date. He declared his intention of doing Philanthropy and working in the education field. From his declaration, it seems his purpose in life is not just to earn money till death or till he becomes incapacitated. Simon Sinek who … Continue reading Is your Marketing in tune with the New Purpose Economy?

Content Marketing

Know how early movers are killing Content Marketing

Content Marketing is in vogue. Many companies have realised this and have taken lead in this space. Without a doubt, this is going to be an interesting space in the days to come. The stalwart of marketing Seth Godin has said, “Content Marketing is the Only Marketing left.” But this ‘me too’ and desire to … Continue reading Know how early movers are killing Content Marketing