Content Marketing, Customer Engagement, Customer Experience, Human Centred Service Design

Advertisement out, storytelling in. Are you in sync?

“Storytelling is by far the most underrated skill when it comes to business.”Gary Vaynerchuk People are interested in stories not in an interruption in the stories. We go to movies to watch the story and advertisements are shown to us as an interruption. Most use this time to either go to washrooms or smoke rooms. At… Continue reading Advertisement out, storytelling in. Are you in sync?

Human Centred Organisation
Content Marketing, Human Centred Service Design, Service Design

BS ISO 27500 – New Standards for Human Centred Organization

“A good company offers excellent products and services. A great company also offers excellent products and services, but also strives to make the world a better place.” Philip Kotler, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause The whole business community is concerned and crying about the ease of doing business as… Continue reading BS ISO 27500 – New Standards for Human Centred Organization

Human Centred Service Design
Content Marketing, Human Centred Service Design, Service Design

How to make your Organisation Human centered?

“We spend a lot of time designing the bridge, but not enough time thinking about the people who are crossing it.” Dr. Prabhjot Singh, Director of Systems Design at the Earth Institute GST idea was good but implementation was bad, Demonetisation could have been handled better, and there are many examples of a good idea and… Continue reading How to make your Organisation Human centered?