Buyers' Journey
Content Marketing, Customer Engagement, Human Centred Service Design, Service Design

Why is Your Influence on the Buyers’ Journey Matters?

When we go to a hill station, just before we enter the hill station, we start to the signboards of the hotels. The hotels know the journey their potential customers take to reach them. Knowing the journey make them act to influence the buyer’s decision. But this is just signboards. Imagine, if the hotel had… Continue reading Why is Your Influence on the Buyers’ Journey Matters?

Buyers Beware
Customer Experience, Human Centred Service Design, Service Design

Are You Ready for the New Seller Beware World?

We live in dangerous times. Mind boggling target centric companies are taking investors for a ride. I am not talking about any chit fund or MLM or other out and out cheating companies. I am sharing my experience with a leading Life Insurance company in the country. Two incidences took place during the last 30… Continue reading Are You Ready for the New Seller Beware World?

Content Marketing, Customer Experience, Human Centred Service Design, Service Design

How Can Smaller Companies Win In The Digital World?

Nawazuddin Siddique’s movies can perform better than SRK’s movies. - Better Content In 10 years Davids tea becomes a talk of the town tea retailer brand in the USA with 240 stores. - Better Customer Experience Indian Passport authority can outperform private sector utility companies in citizen centricity. - Better Service Design Mirakle Courier company… Continue reading How Can Smaller Companies Win In The Digital World?

Service Design Content Marketing
Content Marketing, Customer Engagement, Human Centred Service Design, Service Design

Human Centred – What Content Marketers learn from Service Designers

Yes, two disciplines look distinctly unrelated, but yet Service Design principles can add value to what Content Marketers do.  To consider content marketing only as initiatives to satisfy Google algorithm is a very limited view of this powerful means of marketing. IDEO, the world leader in the Service Design space believes; “Empathy is the capacity… Continue reading Human Centred – What Content Marketers learn from Service Designers

Human Centred Service Design, Service Design

How can service design approach reduce waiting time?

Healthcare is the industry where people consume the service out of compulsion. No customer comes there out of their desire or choice. Perhaps customers come here when they are in distress and in delicate health condition. People accompanying the patient are also in the disturbed mind as their loved and dear one is suffering and they… Continue reading How can service design approach reduce waiting time?

Content Marketing, Customer Engagement, Customer Experience, Human Centred Service Design

Advertisement out, storytelling in. Are you in sync?

“Storytelling is by far the most underrated skill when it comes to business.”Gary Vaynerchuk People are interested in stories not in an interruption in the stories. We go to movies to watch the story and advertisements are shown to us as an interruption. Most use this time to either go to washrooms or smoke rooms. At… Continue reading Advertisement out, storytelling in. Are you in sync?

Human Centred Organisation
Content Marketing, Human Centred Service Design, Service Design

BS ISO 27500 – New Standards for Human Centred Organization

“A good company offers excellent products and services. A great company also offers excellent products and services, but also strives to make the world a better place.” Philip Kotler, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause The whole business community is concerned and crying about the ease of doing business as… Continue reading BS ISO 27500 – New Standards for Human Centred Organization