Yes, two disciplines look distinctly unrelated, but yet Service Design principles can add value to what Content Marketers do. To consider content marketing only as initiatives to satisfy Google algorithm is a very limited view of this powerful means of marketing. IDEO, the world leader in the Service Design space believes; “Empathy is the capacity … Continue reading Human Centred – What Content Marketers learn from Service Designers
Healthcare is the industry where people consume the service out of compulsion. No customer comes there out of their desire or choice. Perhaps customers come here when they are in distress and in delicate health condition. People accompanying the patient are also in the disturbed mind as their loved and dear one is suffering and they … Continue reading How can service design approach reduce waiting time?
“Storytelling is by far the most underrated skill when it comes to business.”Gary Vaynerchuk People are interested in stories not in an interruption in the stories. We go to movies to watch the story and advertisements are shown to us as an interruption. Most use this time to either go to washrooms or smoke rooms. At … Continue reading Advertisement out, storytelling in. Are you in sync?
“A good company offers excellent products and services. A great company also offers excellent products and services, but also strives to make the world a better place.” Philip Kotler, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause The whole business community is concerned and crying about the ease of doing business as … Continue reading BS ISO 27500 – New Standards for Human Centred Organization
“We spend a lot of time designing the bridge, but not enough time thinking about the people who are crossing it.” Dr. Prabhjot Singh, Director of Systems Design at the Earth Institute GST idea was good but implementation was bad, Demonetisation could have been handled better, and there are many examples of a good idea and … Continue reading How to make your Organisation Human centered?