Recently Bajaj Allianz Life Insurance used the popular video of the Dancing Uncle as their content to create awareness about the brand. They related happiness of the uncle with the happiness of their policyholders on the declaration of bonus on their policy. Interesting content, popular content, used effectively. Catch the attention. Get the engagement. Introduce… Continue reading Why is your Content not interesting?
Chief Marketing Officers (CMOs) are the most vulnerable in the fast-changing digital world. There are plenty of digital platforms and mediums hitting the market every day. What to use and how to balance the budget and the resources are the key challenges. But the one thing which remains constant is the need for good quality… Continue reading Content Marketing Upsurge – The blog post for every CMO
Inbound marketers can learn valuable lessons from the legendary author Dale Carnegie. In a time when we believe all marketers are liars, Dale Carnegie's wisdom of winning friends and influencing people can come handy. There is a valuable insight for inbound content marketers. The agenda of the marketers and content marketers could be the same, but the… Continue reading 9 lessons from Dale Carnegie for Inbound marketers
“Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.” Irene Au Your business website is the most important and most vocal platform for your Digital & Content marketing initiatives. A weak website drowns good content. A weak website takes target audience away from the company. Your… Continue reading Your biggest digital marketing lapse you don’t know about
Digital Marketing is a huge opportunity. But how huge you can leverage is dependent on your digital strategy. Either you build a phenomenal brand or you just use it to generate leads. Google ad words, FB ad words, PPC, SEO, and various other similar means adopted by most of the companies indicate, they are missing… Continue reading Why is your Digital Marketing not effective?
Business blogging in India is still in its nascent stage. Though we had Content Marketing Asia conference earlier this year in Gurgaon, the concept is still new to Indian entrepreneurs. Most of the companies either have not heard of this concept or not realized the importance of the content based marketing. Blogging is the 1st steps… Continue reading What’s wrong with most Indian business blogs?