We all receive Thank You email when we either register with a website or place an order on any website. Have you ever considered that email as your biggest content marketing opportunity? One company with their fantastic Thank you email written by their founder, a few years ago have created 20,000 Google search results. This … Continue reading Content Marketing – Are you making documentaries or feature films
Recently Bajaj Allianz Life Insurance used the popular video of the Dancing Uncle as their content to create awareness about the brand. They related happiness of the uncle with the happiness of their policyholders on the declaration of bonus on their policy. Interesting content, popular content, used effectively. Catch the attention. Get the engagement. Introduce … Continue reading Why is your Content not interesting?
Chief Marketing Officers (CMOs) are the most vulnerable in the fast-changing digital world. There are plenty of digital platforms and mediums hitting the market every day. What to use and how to balance the budget and the resources are the key challenges. But the one thing which remains constant is the need for good quality … Continue reading Content Marketing Upsurge – The blog post for every CMO
Inbound marketers can learn valuable lessons from the legendary author Dale Carnegie. In a time when we believe all marketers are liars, Dale Carnegie's wisdom of winning friends and influencing people can come handy. There is a valuable insight for inbound content marketers. The agenda of the marketers and content marketers could be the same, but the … Continue reading 9 lessons from Dale Carnegie for Inbound marketers
“Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.” Irene Au Your business website is the most important and most vocal platform for your Digital & Content marketing initiatives. A weak website drowns good content. A weak website takes target audience away from the company. Your … Continue reading Your biggest digital marketing lapse you don’t know about