Inbound marketers can learn valuable lessons from the legendary author Dale Carnegie. In a time when we believe all marketers are liars, Dale Carnegie's wisdom of winning friends and influencing people can come handy. There is a valuable insight for inbound content marketers. The agenda of the marketers and content marketers could be the same, but the … Continue reading 9 lessons from Dale Carnegie for Inbound marketers
Digital Marketing is a huge opportunity. But how huge you can leverage is dependent on your digital strategy. Either you build a phenomenal brand or you just use it to generate leads. Google ad words, FB ad words, PPC, SEO, and various other similar means adopted by most of the companies indicate, they are missing … Continue reading Why is your Digital Marketing not effective?
“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”Seth Godin Real Estate Intermediary market is a crowded marketplace. Fitting in and doing what everyone else is doing may cause failure, may not yield the desired result. Doing things differently is the name … Continue reading How can Real Estate Intermediaries benefit from Content Marketing?
Every company is talking about customer experience these days. However, hardly few can really create a differentiated customer experience (CX). Marketing departments have learned Content is king, so many companies are creating content. However, hardly a few have really understood what the content-driven marketing is. Many think, content marketing as digital or social media marketing, however, Content … Continue reading Where Content Marketing meets Customer Experience
“Storytelling is by far the most underrated skill when it comes to business.”Gary Vaynerchuk People are interested in stories not in an interruption in the stories. We go to movies to watch the story and advertisements are shown to us as an interruption. Most use this time to either go to washrooms or smoke rooms. At … Continue reading Advertisement out, storytelling in. Are you in sync?