Content Marketing, Customer Experience, digital marketing

The Secret Love Story of Authoritative Content and Google

Eminent lawyer Nani Palkhiwala was an authority on Constitutional matters. He was the first choice for anyone who wanted consultation on the Constitution. Cut to: Do you think Content Marketing is not necessary for your company's digital marketing strategy? If the answer is YES, read on. This will change your thinking. If your answer is… Continue reading The Secret Love Story of Authoritative Content and Google

Content Marketing
Content Marketing, Customer Engagement, Customer Experience, Inbound Marketing

Is your Marketing in tune with the New Purpose Economy?

Earlier this month, Jack ma announced his retirement plan by declaring two things: His successor and his retirement date. He declared his intention of doing Philanthropy and working in the education field. From his declaration, it seems his purpose in life is not just to earn money till death or till he becomes incapacitated. Simon Sinek who… Continue reading Is your Marketing in tune with the New Purpose Economy?

Content Marketing India
Content Marketing, Customer Experience, digital marketing, Inbound Marketing

9 lessons from Dale Carnegie for Inbound marketers

Inbound marketers can learn valuable lessons from the legendary author Dale Carnegie. In a time when we believe all marketers are liars, Dale Carnegie's wisdom of winning friends and influencing people can come handy. There is a valuable insight for inbound content marketers. The agenda of the marketers and content marketers could be the same, but the… Continue reading 9 lessons from Dale Carnegie for Inbound marketers

Digital Marketing & Content Marketing
Content Marketing, Customer Engagement, Customer Experience, digital marketing

Why is your Digital Marketing not effective?

Digital Marketing is a huge opportunity. But how huge you can leverage is dependent on your digital strategy. Either you build a phenomenal brand or you just use it to generate leads. Google ad words, FB ad words, PPC, SEO, and various other similar means adopted by most of the companies indicate, they are missing… Continue reading Why is your Digital Marketing not effective?

Real Estate Content Marketing
Content Marketing, Customer Experience, Real Estate Content Marketing

How can Real Estate Intermediaries benefit from Content Marketing?

“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”Seth Godin Real Estate Intermediary market is a crowded marketplace. Fitting in and doing what everyone else is doing may cause failure, may not yield the desired result. Doing things differently is the name… Continue reading How can Real Estate Intermediaries benefit from Content Marketing?

Content Marketing
Content Marketing, Customer Experience

Where Content Marketing meets Customer Experience

Every company is talking about customer experience these days. However, hardly few can really create a differentiated customer experience (CX). Marketing departments have learned Content is king, so many companies are creating content. However, hardly a few have really understood what the content-driven marketing is. Many think, content marketing as digital or social media marketing, however, Content… Continue reading Where Content Marketing meets Customer Experience

Content Marketing, Customer Engagement, Customer Experience, Human Centred Service Design

Advertisement out, storytelling in. Are you in sync?

“Storytelling is by far the most underrated skill when it comes to business.”Gary Vaynerchuk People are interested in stories not in an interruption in the stories. We go to movies to watch the story and advertisements are shown to us as an interruption. Most use this time to either go to washrooms or smoke rooms. At… Continue reading Advertisement out, storytelling in. Are you in sync?