No Ads World

How to be Ready for the World Beyond Advertising?

The following picture is of a small homestay in Thekkady in Kerela. This homestay enjoys rave reviews on Trip Advisor. The owner is not an MBA and not even a graduate. He doesn't do any advertising. What he does is taking care of his customer so much so that he enjoys 91% 5-star reviews from … Continue reading How to be Ready for the World Beyond Advertising?

Healthcare content marketing

How Can Indian Healthcare Companies Expand Their Influence?

I attended the Cleveland Clinic Customer Experience Summit at the Hinduja Hospital yesterday in Mumbai. The format was interesting. They made their patient talk to the audience about the detailed patient experience at the hospital. The Cleveland Clinic is the leader of the patient experience in the world. Out of the many things, one of … Continue reading How Can Indian Healthcare Companies Expand Their Influence?

How Can Smaller Companies Win In The Digital World?

Nawazuddin Siddique’s movies can perform better than SRK’s movies. - Better Content In 10 years Davids tea becomes a talk of the town tea retailer brand in the USA with 240 stores. - Better Customer Experience Indian Passport authority can outperform private sector utility companies in citizen centricity. - Better Service Design Mirakle Courier company … Continue reading How Can Smaller Companies Win In The Digital World?

Content Marketing

How Can Content Marketing Re-Energize Your Organisation?

“You need to spend all of your time and energy on creating something that actually brings value to the people you’re asking for money!” Gary Vaynerchuk When an Organisation creates remarkable content, it benefits the entire ecosystem of the Organisation. The content creation is not only about Google and SEO; it is also about human … Continue reading How Can Content Marketing Re-Energize Your Organisation?

The Secret Love Story of Authoritative Content and Google

Eminent lawyer Nani Palkhiwala was an authority on Constitutional matters. He was the first choice for anyone who wanted consultation on the Constitution. Cut to: Do you think Content Marketing is not necessary for your company's digital marketing strategy? If the answer is YES, read on. This will change your thinking. If your answer is … Continue reading The Secret Love Story of Authoritative Content and Google