Content Experience
Content Marketing, Customer Experience, Inbound Marketing, Marketing

Content Experience – The 7th Era of Marketing You Need to Embrace

The burning question for every entrepreneur is: Who Moved my USP? Cut to: We are living in a different time. No profession has remained immune to the vulnerability. Technology is driving the world, finance is deciding the success of the business, and but in the end, marketing will drive the business in the market. Marketing… Continue reading Content Experience – The 7th Era of Marketing You Need to Embrace

Interesting Content
Content Marketing, Customer Experience, digital marketing, Inbound Marketing

Your Documentaries Are Boring In the World of Feature Films

We all receive Thank You email when we either register with a website or place an order on any website. Have you ever considered Thank you email as your smart content marketing opportunity? One company with their fantastic Thank you email written by their founder, a few years ago have created 20,000 Google search results. This very email had… Continue reading Your Documentaries Are Boring In the World of Feature Films

Content Experience
Content Marketing, Customer Experience

Useful Content Can Create Experiences Your Customers Like & Share

"New Marketing strategies must focus on creating experiences that deliver value that goes beyond the product or service." book Experiences, 7th Era of Marketing, Every company is talking about customer experience these days. However, hardly few can really create a differentiated customer experience (CX). Marketing departments have learned Content is king, so many companies are… Continue reading Useful Content Can Create Experiences Your Customers Like & Share

CFO & CX
Customer Experience

Why Should CFOs Focus on Customer Experience for Better Results?

Every company aspires to become like Apple. Customers shall queue outside the store before the store opens, pay a premium price, wait eagerly for the next model, spread word of mouth, the product is a prestige symbol, huge company net worth, and mega market cap. To become Apple one can’t, ignore what Steve Jobs believed… Continue reading Why Should CFOs Focus on Customer Experience for Better Results?

Empathy in Business
Content Marketing, Customer Experience, Service Design

This is the Driver of Future Competitive Advantage

A receptionist at the Mahindra Holidays resort in Coorg received a call from a member who was stuck in traffic on way to the resort. The member was worried that he would not be able to check-in before the resort’s restaurant ended its lunch service. He did not want his children to go hungry. So… Continue reading This is the Driver of Future Competitive Advantage

Content for Human Resource
Customer Experience, Human Centred Service Design, Service Design

Are You Ready for the New Seller Beware World?

We live in dangerous times. Mind boggling target centric companies are taking investors for a ride. I am not talking about any chit fund or MLM or other out and out cheating companies. I am sharing my experience with a leading Life Insurance company in the country. Two incidences took place during the last 30… Continue reading Are You Ready for the New Seller Beware World?

No Ads World
Content Marketing, Customer Experience, digital marketing

How to be Ready for the World Beyond Advertising?

The following picture is of a small homestay in Thekkady in Kerela. This homestay enjoys rave reviews on Trip Advisor. The owner is not an MBA and not even a graduate. He doesn't do any advertising. What he does is taking care of his customer so much so that he enjoys 91% 5-star reviews from… Continue reading How to be Ready for the World Beyond Advertising?