Content Marketing, Customer Engagement, Customer Experience, Human Centred Service Design

Advertisement out, storytelling in. Are you in sync?

“Storytelling is by far the most underrated skill when it comes to business.”Gary Vaynerchuk People are interested in stories not in an interruption in the stories. We go to movies to watch the story and advertisements are shown to us as an interruption. Most use this time to either go to washrooms or smoke rooms. At… Continue reading Advertisement out, storytelling in. Are you in sync?

Colgate
Content Marketing, Customer Engagement

How Colgate is thriving with Content Marketing

In the Share Economy, if your company is not doing anything shareable, how do you expect to create a brand? Remember, days of interruption marketing are numbered. People neither trust nor want to see. How many of you watch TV advertisement or YouTube advertisement or believe in celebrity endorsements? There are companies who are the… Continue reading How Colgate is thriving with Content Marketing

Content Marketing
Content Marketing, Customer Engagement, Customer Experience

Are you missing out on the Content Marketing game?

The answer is perhaps YES. The other day I was at a clinic of a dialectologist doctor for my father. The doctor is well-known for his tech usage. He has his App for appointment booking and virtual consultation. So far so good. But the patient will get to see the doctor 60 to 120 minutes… Continue reading Are you missing out on the Content Marketing game?