Content Marketing

How Can Content Marketing Re-Energize Your Organisation?

“You need to spend all of your time and energy on creating something that actually brings value to the people you’re asking for money!” Gary Vaynerchuk When an Organisation creates remarkable content, it benefits the entire ecosystem of the Organisation. The content creation is not only about Google and SEO; it is also about human … Continue reading How Can Content Marketing Re-Energize Your Organisation?

Content Marketing

Is your Marketing in tune with the New Purpose Economy?

Earlier this month, Jack ma announced his retirement plan by declaring two things: His successor and his retirement date. He declared his intention of doing Philanthropy and working in the education field. From his declaration, it seems his purpose in life is not just to earn money till death or till he becomes incapacitated. Simon Sinek who … Continue reading Is your Marketing in tune with the New Purpose Economy?

Marketing Strategy

Why not doing ‘Content Marketing’ could be a risky marketing strategy?

Not doing something could be a well thought out strategy.  But not doing something out of ignorance could be a costly mistake. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Steuart Henderson Britt, Marketing Management, and Administrative Action What is true for … Continue reading Why not doing ‘Content Marketing’ could be a risky marketing strategy?

Service Design Content Marketing

Human Centred – What Content Marketers learn from Service Designers

Yes, two disciplines look distinctly unrelated, but yet Service Design principles can add value to what Content Marketers do.  To consider content marketing only as initiatives to satisfy Google algorithm is a very limited view of this powerful means of marketing. IDEO, the world leader in the Service Design space believes; “Empathy is the capacity … Continue reading Human Centred – What Content Marketers learn from Service Designers

Content Marketing India

Why is your Content not interesting?

Recently Bajaj Allianz Life Insurance used the popular video of the Dancing Uncle as their content to create awareness about the brand. They related happiness of the uncle with the happiness of their policyholders on the declaration of bonus on their policy. Interesting content, popular content, used effectively. Catch the attention. Get the engagement. Introduce … Continue reading Why is your Content not interesting?