Content is King. For the professional firms like lawyers and chartered accountants, the Content is the only way to market their services. Content is critical for them. Indian midsized professional firms are facing growth crisis. There is a report which says larger firms are getting larger and smaller firms are thriving at the bottom of the… Continue reading How can mid-size Indian professional service firms get new leads?
As per the code of ethics of ICAI, Chartered Accountants cannot advertise. They are professionals and deal with knowledge. Their knowledge is valuable for every business, small, medium, and large. They are consulted by individuals and Governments. They belong to the knowledge economy. The arrival of the content economy is a boon for professionals and… Continue reading Chartered Accountants and Content Marketing