Insurance Companies Content Marketing
Blogging, Content Marketing, Insurance Company

How Indian Insurance Companies can do Wonders with Content Marketing

Before you start reading this post, answer three questions. Are you literate? You are reading this post so this question is irrelevant. Next question is; are you financially literate? Maybe Are you health literate? Well, may not. Financial Literacy and Health Literacy are the big challenges in India.  Data: For an average Indian, financial literacy… Continue reading How Indian Insurance Companies can do Wonders with Content Marketing

Content Marketing, Customer Experience, Human Centred Service Design, Service Design

How Can Smaller Companies Win In The Digital World?

Nawazuddin Siddique’s movies can perform better than SRK’s movies. - Better Content In 10 years Davids tea becomes a talk of the town tea retailer brand in the USA with 240 stores. - Better Customer Experience Indian Passport authority can outperform private sector utility companies in citizen centricity. - Better Service Design Mirakle Courier company… Continue reading How Can Smaller Companies Win In The Digital World?

Content Marketing
Content Marketing, Customer Engagement, Customer Experience

How Can Content Marketing Re-Energize Your Organisation?

“You need to spend all of your time and energy on creating something that actually brings value to the people you’re asking for money!” Gary Vaynerchuk When an Organisation creates remarkable content, it benefits the entire ecosystem of the Organisation. The content creation is not only about Google and SEO; it is also about human… Continue reading How Can Content Marketing Re-Energize Your Organisation?

Content Marketing, Customer Experience, digital marketing

The Secret Love Story of Authoritative Content and Google

Eminent lawyer Nani Palkhiwala was an authority on Constitutional matters. He was the first choice for anyone who wanted consultation on the Constitution. Cut to: Do you think Content Marketing is not necessary for your company's digital marketing strategy? If the answer is YES, read on. This will change your thinking. If your answer is… Continue reading The Secret Love Story of Authoritative Content and Google

Content Marketing
Content Marketing, Customer Engagement, Customer Experience, Inbound Marketing

Is your Marketing in tune with the New Purpose Economy?

Earlier this month, Jack ma announced his retirement plan by declaring two things: His successor and his retirement date. He declared his intention of doing Philanthropy and working in the education field. From his declaration, it seems his purpose in life is not just to earn money till death or till he becomes incapacitated. Simon Sinek who… Continue reading Is your Marketing in tune with the New Purpose Economy?

CEO Blogging
Blogging, Content Marketing

Why should Indian CEOs blog?

“The difficulty lies, not in the new ideas, but in escaping from the old one, which ramifies, for those brought up as most of us have been, into every corner of minds.” John Maynard Keynes Some of the leading global CEOs are blogging.  In India, CEOs are shying away from blogging. Content Marketing has emerged… Continue reading Why should Indian CEOs blog?

Content Marketing
Blogging, Content Marketing, digital marketing, Inbound Marketing

Know how early movers are killing Content Marketing

Content Marketing is in vogue. Many companies have realised this and have taken lead in this space. Without a doubt, this is going to be an interesting space in the days to come. The stalwart of marketing Seth Godin has said, “Content Marketing is the Only Marketing left.” But this ‘me too’ and desire to… Continue reading Know how early movers are killing Content Marketing