Content Marketing Example
Banking, BFSI Content Marketing, Blogging, Content Marketing

Enviable Content Marketing Lessons for BFSI Companies from a Startup

“Market like the year you are in.”  Gary Vaynerchuk Is your marketing in the sync with the year you live in? “When organizations and society are young, they are flexible, fluid, not yet paralyzed by rigid specialization and willing to try anything once.” John Gardener, Author of the book - Self Renewal There are 4 types… Continue reading Enviable Content Marketing Lessons for BFSI Companies from a Startup

Blogging & Digital Marketing
Blogging, Content Marketing, digital marketing

Why is a Vibrant Blog a Mandatory Digital Marketing Asset?

First thing first.  Digital Marketing to a large extent is dependent on Google and Seach Engine Optimisation (SEO). Google search engine look for relevance and authority while answering a search query. Blog on relevant topics helps you to; Build Relevance – Your website rank for more search queries Build Authority – Your website rank for… Continue reading Why is a Vibrant Blog a Mandatory Digital Marketing Asset?

Buyers' Journey
Content Marketing, Customer Engagement, Human Centred Service Design, Service Design

Why is Your Influence on the Buyers’ Journey Matters?

When we go to a hill station, just before we enter the hill station, we start to the signboards of the hotels. The hotels know the journey their potential customers take to reach them. Knowing the journey make them act to influence the buyer’s decision. But this is just signboards. Imagine, if the hotel had… Continue reading Why is Your Influence on the Buyers’ Journey Matters?

Empathy in Business
Content Marketing, Customer Experience, Service Design

This is the Driver of Future Competitive Advantage

A receptionist at the Mahindra Holidays resort in Coorg received a call from a member who was stuck in traffic on way to the resort. The member was worried that he would not be able to check-in before the resort’s restaurant ended its lunch service. He did not want his children to go hungry. So… Continue reading This is the Driver of Future Competitive Advantage

Effortless Experience
Content Marketing, Service Design

It Takes Efforts to Create Effortless Experiences

"Bad design is smoke, while good design is a mirror." Juan Carlos Fernandes Service Design as a principle plays a key role in designing a service. Services not designed keeping in mind the human-centered service design principles are going to create irritating and frustrating experiences for the users of the service. The irony is this… Continue reading It Takes Efforts to Create Effortless Experiences

Blogging & Branding
Blogging, Content Marketing, Inbound Marketing

Blogging to Build Your Brand is a Great Idea. How to do it Right?

How do we differentiate in the Crowded Online Market place? This is the question every CMO and CEO is struggling with. Brand building tools have changed. HELPING is new Marketing. It is not only new marketing but also a new brand building tool. From the SELL ONLY mindset websites, how your brand can bring VALUE… Continue reading Blogging to Build Your Brand is a Great Idea. How to do it Right?

No Ads World
Content Marketing, Customer Experience, digital marketing

How to be Ready for the World Beyond Advertising?

The following picture is of a small homestay in Thekkady in Kerela. This homestay enjoys rave reviews on Trip Advisor. The owner is not an MBA and not even a graduate. He doesn't do any advertising. What he does is taking care of his customer so much so that he enjoys 91% 5-star reviews from… Continue reading How to be Ready for the World Beyond Advertising?