Content Marketing is in vogue. Many companies have realised this and have taken lead in this space. Without a doubt, this is going to be an interesting space in the days to come. The stalwart of marketing Seth Godin has said, “Content Marketing is the Only Marketing left.” But this ‘me too’ and desire to… Continue reading Know how early movers are killing Content Marketing
Not doing something could be a well thought out strategy. But not doing something out of ignorance could be a costly mistake. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Steuart Henderson Britt, Marketing Management, and Administrative Action What is true for… Continue reading Why not doing ‘Content Marketing’ could be a risky marketing strategy?
Chief Marketing Officers (CMOs) are the most vulnerable in the fast-changing digital world. There are plenty of digital platforms and mediums hitting the market every day. What to use and how to balance the budget and the resources are the key challenges. But the one thing which remains constant is the need for good quality… Continue reading Content Marketing Upsurge – The blog post for every CMO
“Every new beginning comes from some other beginning's end.” Seneca Chartered Accountants (CA) will be obsolete sooner. Technology will make it happen. To put it differently, CAs’ way of doing practice will be obsolete sooner. Manual Accounting was taken over by software, taxes are taken over by online sites, audit tools are making audit less… Continue reading 4 questions every CA needs to answer to remain relevant?
Blogs have been rated as the 5th most trusted source for accurate online information. (Hubspot) Business blogging is important. Blogging is an important ingredient of the inbound content marketing initiatives. During last few days, I visited several business blogs of startups as well as established businesses. What I found was, most businesses are doing it wrong or… Continue reading 13 blogging mistakes most businesses make
Why is Amitabh Bachchan active on social media, communicate with his fans, write blog posts and tweets frequently, and most business CEOs do not? Do CEOs not have fans or Amitabh Bachchan cannot afford media/communications team? What about CEOs like Richard Branson? Why Manmohan Singh did not and why Narendra Modi does? Most CEOs are… Continue reading What CEOs can learn about Content from Amitabh Bachchan and Richard Branson
Business blogging in India is still in its nascent stage. Though we had Content Marketing Asia conference earlier this year in Gurgaon, the concept is still new to Indian entrepreneurs. Most of the companies either have not heard of this concept or not realized the importance of the content based marketing. Blogging is the 1st steps… Continue reading What’s wrong with most Indian business blogs?