How do we differentiate in the Crowded Online Market place? This is the question every CMO and CEO is struggling with. Brand building tools have changed. HELPING is new Marketing. It is not only new marketing but also a new brand building tool. From the SELL ONLY mindset websites, how your brand can bring VALUE… Continue reading Blogging to Build Your Brand is a Great Idea. How to do it Right?
Here is a real-life conversation we all can learn from. Customer,” What do you chare for car decoration.” The vendor shows a photo of a car with 3 bouquet and other accessories. He said,” Rs..2400 for 3 bouquet decoration.” Customer asked,” With other accessories? Vendor, “ Yes as shown in the picture. Rs.800 per bouquet.” Customer asked,”… Continue reading “Poor communication” why many visitors leave your website
You are a wealth manager. You are one of the speakers at the wealth management conference. Your competitor company has sponsored the event. They have put up banners, standees and a stall to create awareness about their services. The participants of the conference are high net-worth individuals. During your talk, you shared some of the… Continue reading Digital Marketing Sans Content Marketing – Why You Need to Worry
Before you start reading this post, answer three questions. Are you literate? You are reading this post so this question is irrelevant. Next question is; are you financially literate? Maybe Are you health literate? Well, may not. Financial Literacy and Health Literacy are the big challenges in India. Data: For an average Indian, financial literacy… Continue reading How Indian Insurance Companies can do Wonders with Content Marketing
“The difficulty lies, not in the new ideas, but in escaping from the old one, which ramifies, for those brought up as most of us have been, into every corner of minds.” John Maynard Keynes Some of the leading global CEOs are blogging. In India, CEOs are shying away from blogging. Content Marketing has emerged… Continue reading Why should Indian CEOs blog?
Content Marketing is in vogue. Many companies have realised this and have taken lead in this space. Without a doubt, this is going to be an interesting space in the days to come. The stalwart of marketing Seth Godin has said, “Content Marketing is the Only Marketing left.” But this ‘me too’ and desire to… Continue reading Know how early movers are killing Content Marketing
Not doing something could be a well thought out strategy. But not doing something out of ignorance could be a costly mistake. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Steuart Henderson Britt, Marketing Management, and Administrative Action What is true for… Continue reading Why not doing ‘Content Marketing’ could be a risky marketing strategy?