CEO Blogging

Why should Indian CEOs blog?

“The difficulty lies, not in the new ideas, but in escaping from the old one, which ramifies, for those brought up as most of us have been, into every corner of minds.” John Maynard Keynes Some of the leading global CEOs are blogging.  In India, CEOs are shying away from blogging. Content Marketing has emerged … Continue reading Why should Indian CEOs blog?

Content Marketing

Know how early movers are killing Content Marketing

Content Marketing is in vogue. Many companies have realised this and have taken lead in this space. Without a doubt, this is going to be an interesting space in the days to come. The stalwart of marketing Seth Godin has said, “Content Marketing is the Only Marketing left.” But this ‘me too’ and desire to … Continue reading Know how early movers are killing Content Marketing

Marketing Strategy

Why not doing ‘Content Marketing’ could be a risky marketing strategy?

Not doing something could be a well thought out strategy.  But not doing something out of ignorance could be a costly mistake. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Steuart Henderson Britt, Marketing Management, and Administrative Action What is true for … Continue reading Why not doing ‘Content Marketing’ could be a risky marketing strategy?

Content Marketing India

Content Marketing Upsurge – The blog post for every CMO

Chief Marketing Officers (CMOs) are the most vulnerable in the fast-changing digital world.  There are plenty of digital platforms and mediums hitting the market every day. What to use and how to balance the budget and the resources are the key challenges. But the one thing which remains constant is the need for good quality … Continue reading Content Marketing Upsurge – The blog post for every CMO

4 questions every CA needs to answer to remain relevant?

“Every new beginning comes from some other beginning's end.” Seneca Chartered Accountants (CA) will be obsolete sooner. Technology will make it happen. To put it differently, CAs’ way of doing practice will be obsolete sooner. Manual Accounting was taken over by software, taxes are taken over by online sites, audit tools are making audit less … Continue reading 4 questions every CA needs to answer to remain relevant?