4 questions every CA needs to answer to remain relevant?

“Every new beginning comes from some other beginning's end.” Seneca Chartered Accountants (CA) will be obsolete sooner. Technology will make it happen. To put it differently, CAs’ way of doing practice will be obsolete sooner. Manual Accounting was taken over by software, taxes are taken over by online sites, audit tools are making audit less … Continue reading 4 questions every CA needs to answer to remain relevant?

Business Blog

13 blogging mistakes most businesses make

Blogs have been rated as the 5th most trusted source for accurate online information. (Hubspot) Business blogging is important. Blogging is an important ingredient of the inbound content marketing initiatives. During last few days, I visited several business blogs of startups as well as established businesses. What I found was, most businesses are doing it wrong or … Continue reading 13 blogging mistakes most businesses make

Content Marketing for Brand Building

What CEOs can learn about Content from Amitabh Bachchan and Richard Branson

Why is Amitabh Bachchan active on social media, communicate with his fans, write blog posts and tweets frequently, and most business CEOs do not? Do CEOs not have fans or Amitabh Bachchan cannot afford media/communications team? What about CEOs like Richard Branson? Why Manmohan Singh did not and why Narendra Modi does? Most CEOs are … Continue reading What CEOs can learn about Content from Amitabh Bachchan and Richard Branson