Empathy in Business

This is the Driver of Future Competitive Advantage

A receptionist at the Mahindra Holidays resort in Coorg received a call from a member who was stuck in traffic on way to the resort. The member was worried that he would not be able to check-in before the resort’s restaurant ended its lunch service. He did not want his children to go hungry. So … Continue reading This is the Driver of Future Competitive Advantage

Buyers Beware

Are You Ready for the New Seller Beware World?

We live in dangerous times. Mind boggling target centric companies are taking investors for a ride. I am not talking about any chit fund or MLM or other out and out cheating companies. I am sharing my experience with a leading Life Insurance company in the country. Two incidences took place during the last 30 … Continue reading Are You Ready for the New Seller Beware World?

Effortless Experience

It Takes Efforts to Create Effortless Experiences

"Bad design is smoke, while good design is a mirror." Juan Carlos Fernandes Service Design as a principle plays a key role in designing a service. Services not designed keeping in mind the human-centered service design principles are going to create irritating and frustrating experiences for the users of the service. The irony is this … Continue reading It Takes Efforts to Create Effortless Experiences

Blogging & Branding

Blogging to Build Your Brand is a Great Idea. How to do it Right?

How do we differentiate in the Crowded Online Market place? This is the question every CMO and CEO is struggling with. Brand building tools have changed. HELPING is new Marketing. It is not only new marketing but also a new brand building tool. From the SELL ONLY mindset websites, how your brand can bring VALUE … Continue reading Blogging to Build Your Brand is a Great Idea. How to do it Right?

No Ads World

How to be Ready for the World Beyond Advertising?

The following picture is of a small homestay in Thekkady in Kerela. This homestay enjoys rave reviews on Trip Advisor. The owner is not an MBA and not even a graduate. He doesn't do any advertising. What he does is taking care of his customer so much so that he enjoys 91% 5-star reviews from … Continue reading How to be Ready for the World Beyond Advertising?