The Secret Love Story of Authoritative Content and Google

Eminent lawyer Nani Palkhiwala was an authority on Constitutional matters. He was the first choice for anyone who wanted consultation on the Constitution. Cut to: Do you think Content Marketing is not necessary for your company's digital marketing strategy? If the answer is YES, read on. This will change your thinking. If your answer is … Continue reading The Secret Love Story of Authoritative Content and Google

Content Marketing

Is your Marketing in tune with the New Purpose Economy?

Earlier this month, Jack ma announced his retirement plan by declaring two things: His successor and his retirement date. He declared his intention of doing Philanthropy and working in the education field. From his declaration, it seems his purpose in life is not just to earn money till death or till he becomes incapacitated. Simon Sinek who … Continue reading Is your Marketing in tune with the New Purpose Economy?

CEO Blogging

Why should Indian CEOs blog?

“The difficulty lies, not in the new ideas, but in escaping from the old one, which ramifies, for those brought up as most of us have been, into every corner of minds.” John Maynard Keynes Some of the leading global CEOs are blogging.  In India, CEOs are shying away from blogging. Content Marketing has emerged … Continue reading Why should Indian CEOs blog?

Content Marketing

Know how early movers are killing Content Marketing

Content Marketing is in vogue. Many companies have realised this and have taken lead in this space. Without a doubt, this is going to be an interesting space in the days to come. The stalwart of marketing Seth Godin has said, “Content Marketing is the Only Marketing left.” But this ‘me too’ and desire to … Continue reading Know how early movers are killing Content Marketing

Marketing Strategy

Why not doing ‘Content Marketing’ could be a risky marketing strategy?

Not doing something could be a well thought out strategy.  But not doing something out of ignorance could be a costly mistake. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Steuart Henderson Britt, Marketing Management, and Administrative Action What is true for … Continue reading Why not doing ‘Content Marketing’ could be a risky marketing strategy?