VSSM, Mittal Patel
Human Centred Service Design

Social Innovation Lesson for Banks from an NGO in Gujarat

Innova Cercado is part of a fast-growing chain of forty-nine low cost, high-quality private schools in Peru called Innova Schools. The world pioneer design firm IDEO has rethought the full curriculum of the school and the entire system of schooling. The objective is to offer scalable international quality education at an affordable price. The author… Continue reading Social Innovation Lesson for Banks from an NGO in Gujarat

Content Marketing Example
Banking, BFSI Content Marketing, Blogging, Content Marketing

Enviable Content Marketing Lessons for BFSI Companies from a Startup

“Market like the year you are in.”  Gary Vaynerchuk Is your marketing in the sync with the year you live in? “When organizations and society are young, they are flexible, fluid, not yet paralyzed by rigid specialization and willing to try anything once.” John Gardener, Author of the book - Self Renewal There are 4 types… Continue reading Enviable Content Marketing Lessons for BFSI Companies from a Startup

Blogging & Digital Marketing
Blogging, Content Marketing, digital marketing

Why is a Vibrant Blog a Mandatory Digital Marketing Asset?

First thing first.  Digital Marketing to a large extent is dependent on Google and Seach Engine Optimisation (SEO). Google search engine look for relevance and authority while answering a search query. Blog on relevant topics helps you to; Build Relevance – Your website rank for more search queries Build Authority – Your website rank for… Continue reading Why is a Vibrant Blog a Mandatory Digital Marketing Asset?

Buyers' Journey
Content Marketing, Customer Engagement, Human Centred Service Design, Service Design

Why is Your Influence on the Buyers’ Journey Matters?

When we go to a hill station, just before we enter the hill station, we start to the signboards of the hotels. The hotels know the journey their potential customers take to reach them. Knowing the journey make them act to influence the buyer’s decision. But this is just signboards. Imagine, if the hotel had… Continue reading Why is Your Influence on the Buyers’ Journey Matters?

CFO & CX
Customer Experience

Why Should CFOs Focus on Customer Experience for Better Results?

Every company aspires to become like Apple. Customers shall queue outside the store before the store opens, pay a premium price, wait eagerly for the next model, spread word of mouth, the product is a prestige symbol, huge company net worth, and mega market cap. To become Apple one can’t, ignore what Steve Jobs believed… Continue reading Why Should CFOs Focus on Customer Experience for Better Results?

Empathy in Business
Content Marketing, Customer Experience, Service Design

This is the Driver of Future Competitive Advantage

A receptionist at the Mahindra Holidays resort in Coorg received a call from a member who was stuck in traffic on way to the resort. The member was worried that he would not be able to check-in before the resort’s restaurant ended its lunch service. He did not want his children to go hungry. So… Continue reading This is the Driver of Future Competitive Advantage

Content for Human Resource
Customer Experience, Human Centred Service Design, Service Design

Are You Ready for the New Seller Beware World?

We live in dangerous times. Mind boggling target centric companies are taking investors for a ride. I am not talking about any chit fund or MLM or other out and out cheating companies. I am sharing my experience with a leading Life Insurance company in the country. Two incidences took place during the last 30… Continue reading Are You Ready for the New Seller Beware World?