We all receive Thank You email when we either register with a website or place an order on any website. Have you ever considered Thank you email as your smart content marketing opportunity? One company with their fantastic Thank you email written by their founder, a few years ago have created 20,000 Google search results. This very email had… Continue reading Your Documentaries Are Boring In the World of Feature Films
"New Marketing strategies must focus on creating experiences that deliver value that goes beyond the product or service." book Experiences, 7th Era of Marketing, Every company is talking about customer experience these days. However, hardly few can really create a differentiated customer experience (CX). Marketing departments have learned Content is king, so many companies are… Continue reading Useful Content Can Create Experiences Your Customers Like & Share
The burning question for every entrepreneur is: Who Moved my USP? Cut to: We are living in a different time. No profession has remained immune to the vulnerability. Technology is driving the world, finance is deciding the success of the business, and but in the end, marketing will drive the business in the market. Marketing… Continue reading Do You Know Who Moved Your USP?
“We must design for the way people behave, not for how we would wish them to behave.” Donald A. Norman, Living with Complexity Many young educated Indians are joining the social enterprise either as an employee or as an entrepreneur. There are several NGOs, Foundations, and CSR Fund working in the social sector. Josh to solve the social… Continue reading A Powerful Approach to Transform Citizen Experience & Solve Social Problems
Yes, two disciplines look distinctly unrelated, but yet Service Design principles can add value to what Content Marketers do. To consider content marketing only as initiatives to satisfy Google algorithm is a very limited view of this powerful means of marketing. IDEO, the world leader in the Service Design space believes; “Empathy is the capacity… Continue reading Human Centered – Need for Every Marketer in Down Turn
Innova Cercado is part of a fast-growing chain of forty-nine low cost, high-quality private schools in Peru called Innova Schools. The world pioneer design firm IDEO has rethought the full curriculum of the school and the entire system of schooling. The objective is to offer scalable international quality education at an affordable price. The author… Continue reading Social Innovation Lesson for Banks from an NGO in Gujarat
“Market like the year you are in.” Gary Vaynerchuk Is your marketing in the sync with the year you live in? “When organizations and society are young, they are flexible, fluid, not yet paralyzed by rigid specialization and willing to try anything once.” John Gardener, Author of the book - Self Renewal There are 4 types… Continue reading Enviable Content Marketing Lessons for BFSI Companies from a Startup